Medium With The Massage

Quentin Fiore, Marshall McLuhan's "The Medium Is The Massage" is a conceptual overview of media, in all its forms. From clothing to books, to television and telephones media is all around us and apart of us. It is this unique approach to defining media that makes this literary work an informative and thought provoking read. It does not matter if you are the slowest reader or the fastest, this book clearly relates its message in volumes through photos and extensive observational points. On page 26 you will find a message formulated to both inspire and bring to consciousness to your dulled sense. "All media are extensions of some human faculty- psychic or physical." The base of this message can be best described in the self contained phonetic sense of early humans which was the cause for much confusion and irritation. The lack of ability with respect to formulating ideas and opinions and relating them only by voice led to the creation of the pen and quill which in turn gave birth to newer more modern forms of communication, just like the discovery of the alphabet gave way to grammatical independence, so did the telephone the tape recorder and the television. Each replaced the psyche senses with a less restrictive and burdensome form of communication, thus removing the need for volumes of information, ideas and concepts to be stored in memories of their holders.

"The medium is the massage" courtesy of Google.